Concentration: Film Studies 

Title of Project: Bad Day

Inspiration Behind the Project:
This thesis explores how Visual Effects work to improve the effectiveness of commercials. Visual Effects enhance Media Aesthetics Elements, increase the precision of subliminal messages to the subconscious, which leads to improvement in effectiveness of commercials.
I got the idea to make a short movie with Visual Effects in summer 2012. Visual Effects give artist an opportunity to tell bizarre stories without limitations. My film tells one of those stories. A story where things go wrong and conventional stereotypes don’t work anymore.