Concentration: Film Studies
Title of Project: Advertisement Changes the Game: the Evolution of Sponsorship in Sports
Inspiration Behind the Project:

The world of sports plays an increasingly important role in today’s society. Over time, sports have evolved into a globalized culture, becoming increasingly more dependent on business sponsorship and the dedication of fans to thrive and survive. This analysis will show how sponsorship is affecting the nature of sports. It will concentrate on how television broadcasts provide the connection between sports and the corporate world. It will further examine sports as a business through history, the spectator as a commercial vehicle of advertisement, and televised sports as an ideal platform for the interaction between politics, owners, athletes and fans.