Concentration: Media Management

Title of Project: GutsyGurls

Inspiration Behind the Project:

In the increasingly varied world of public relations, professionals in the field are creating a new type of athlete – one that is associated with corporate brands as well as being a brand themselves. When female athletes take this idea and use it to portray themselves in a feminine light, they make take criticism for the move. Through the lens of James E. Grunig’s Four Models of Public Relations Theory and third-wave feminism, this is acceptable and actually a smart business decision.

Today’s modern woman needs motivation for her workouts, and she doesn’t need a gym to do it anymore. With GutsyGurls, users can connect using social media as well as through the website interface.